About the report
Perception & Potential: Public Attitudes Towards Creativity in the UK is a report based on a poll of over a thousand people that delves into the way people in the UK view creativity and particularly its economic value. The report’s findings show that where people live, how much they earn and how they vote all influence how they perceive creativity.
Released shortly after the publication of the Government’s Creative Industries Sector plan, this report comes at a defining moment for the cultural and creative industries.
